# gan.works


## Pages

- [Durex](https://gan.works/durex/): Durex: Pleasure with Purpose Redefining the World’s #1 Condom Brand YEAR 2021 CLIENT Durex AGENCY Design Bridge MY ROLE 3D Concept, LookDev, Animation DURATION 1 Week TOOLS Cinema 4D, Illustrator, Photoshop   CREATIVE LEADERSHIP Claire Robertshaw 3D SCULPUTRE Nina Marie Girod 3D LOOKDEV Gan Lin 2D MOTION & EDIT James Morgan, Will Meighan BRAND DESIGN Andrew Hirst, Marko Hoedl,  Jea Hyun, Lisa Napier, Norval Denton  CLIENT TEAM Jess Schulz INTRO Empowering Sex in its new Era Originally registered in 1929 by the London Rubber Company, Durex has been a pioneering force in prophylactics for decades. However, the 2020 pandemic disrupted the entire […]
- [VO5](https://gan.works/vo5/): VO5: Amp it Up For the New Era A High-Energy Refresh for the UK’s #1 Styling Brand YEAR 2024 CLIENT Unilever AGENCY Design Bridge and Partners MY ROLE 3D Modeling, LookDev, Animation, Rendering DURATION 1 Week Rush TOOLS Cinema 4D, Illustrator, After Effects CREATIVE DIRECTION Alessandro Foschini 2D MOTION & EDIT Will Meighan, Adam Hingley 3D ANIMATION Gan Lin   INTRO Modernizing a British Staple VO5 is a household name in the UK, maintaining its position as the nation’s #1 styling brand for decades. However, by early 2024, the brand faced a decline in styling product engagement and an outdated […]
- [Dettol](https://gan.works/dettol/): Dettol: Protecting What Matters Visual Refresh for the World’s #1 Germ Protection Brand YEAR 2022 CLIENT Reckitt AGENCY Design Bridge MY ROLE Modeling, LookDev, Animation, Rendering DURATION 1 Week TOOLS Cinema 4D, Illustrator CREATIVE DIRECTION Alessandro Foschini 2D MOTION & EDIT Abbi Chard 3D ANIMATION Gan Lin INTRO Redefining Personal Care Following a massive surge in global demand in 2021, Dettol——a global powerbrand holding an 85% market share in the antiseptic category——underwent a strategic harmonization of its identity across international markets. The goal was to pivot from a purely clinical antiseptic image to a holistic “personal care” brand. This shift required […]
- [1664](https://gan.works/1664-2/): 1664: Flagship Premiumization Elevating France’s #1 Selling Beer Brand YEAR 2023 CLIENT Carlsberg Group AGENCY Design Bridge and Partners MY ROLE LookDev, Animation, Rendering DURATION 1 Week TOOLS Cinema 4D, After Effects CREATIVE DIRECTION Alessandro Foschini 2D MOTION & EDIT Abbi Chard 3D ANIMATION Gan Lin INTRO A Modernized Heritage In 2023, [Kronenbourg]1664——the leading super premium brand in the Carlsberg Group’s portfolio——underwent a global brand overhaul to pivot from a traditional lager to a contemporary lifestyle player while maintaining its recognizable silhouette. The refresh was designed to embrace the brand’s rich connections to fashion, art, and design while targeting a […]
- [Lipton Iced Tea](https://gan.works/lipton-iced-tea/): Lipton Ice Tea: Sunshine Bottled A Kinetic Refresh For the World’s #1 Bottled Tea YEAR 2023 CLIENT Pepsi Lipton AGENCY Design Bridge and Partners MY ROLE  LookDev, Animatics, Animation, Rendering DURATION 1 Week TOOLS Cinema 4D, After Effects CREATIVE DIRECTIONAlessandro Foschini  BRAND DESIGN James Cooney CAD Ed Mitchell TEXTURE & UV Rodrigo Ortega 3D ANIMATION Gan Lin     INTRO New Bottle, New Label Following a global redesign by Design Bridge London, Lipton overhauled its packaging to modernize the brand’s iconic spirit for a millennial audience. The goal was to ditch the dated visuals—the brand’s first major update in over a […]
- [Lone River](https://gan.works/lone-river/): Lone River: The Western Original Reasserting a Trailblazer in the Hard Seltzer Category YEAR 2023 CLIENT Diageo AGENCY Design Bridge and Partners MY ROLE Modeling, LookDev, Animation, Rendering DURATION 1 Week+ TOOLS Cinema 4D, After Effects, Illustrator, Photoshop CREATIVE DIRECTION Christian Bird 2D MOTION Abbi Chard 3D & ANIMATION Gan Lin CLIENT TEAM Bridget Ashley, Shang Wu INTRO Reclaiming the Narrative After Diageo acquired Lone River——the pioneer of the “Ranch Water” category——the brand faced a crowded market of competitors and the challenge of brand misattribution. To reestablish its lead, the brand worked with Design Bridge and Partners to introduce an […]
- [Smirnoff Ice](https://gan.works/smirnoff-ice/): Smirnoff Ice – Same Swig, New Swag Revive the OG of RTD with Visual Refresh and Energetic Motion YEAR 2023 CLIENT Diageo AGENCY Design Bridge and Partners MY ROLE Modeling, LookDev, Liquid Simulation, Animation, Rendering DURATION 3 Weeks Prep + 72hr crunch TOOLS Cinema 4D, X-Particles, After Effects, Illustrator, Photoshop AWARDS Transform Awards Gold CREATIVE DIRECTION Christian Bird DESIGN DIRECTION Vivi Florez STORYBOARD Greg Gayle 2D MOTION Jeremy Freedberg 3D & ANIMATION Gan Lin PHOTOGRAPHY Ted and Chelsea STRATEGY Katie Hughes CLIENT TEAM Bridget Ashley, Shang Wu, Lisa Lee, Hania Midura   INTRO A Classic Reimagined Launched in 1999, Smirnoff […]
- [Pastiglie Leone](https://gan.works/pastiglie-leone/): Pastiglie Leone – La Dolce Vita Bringing a Grand Brand Vision to Life Through 3D Motion YEAR 2024 CLIENT Pastiglie Leone AGENCY Design Bridge and Partners MY ROLE 3D Concept, LookDev, Physics Simulation, Mechanical Animation, Rendering DURATION 5 Weeks TOOLS Cinema 4D, X-Particles, After Effects, Illustrator, Photoshop AWARDS Pentawards Platinum, FAB Awards Gold, The Drum Awards Gold, ADC Bronze Cube CREATIVE LEADERSHIP Greg Quinton, Alessandro Foschini, Michael Stride, Chris Algar  3D & ANIMATION Rodrigo Ortega, Gan Lin, Nina Marie Girod 2D MOTION & EDIT Benedetto Infantino, Abbi Chard BRAND DESIGN James Green, Alessandra Paglialonga, Marta Cavallin, Nicolò Giacomin, Nick Goveia STRATEGY […]
- [Bricks #292](https://gan.works/test/)
- [About](https://gan.works/about/): I’m a Product Animation Specialist with 5 years of experience creating captivating visuals for global brands like Colgate, Smirnoff Ice, and Lipton. In my world, product animation isn’t just about slapping a JPEG onto a 3D model and doing a 360° turntable; it’s about infusing each piece with personality that resonates with its audience. With my trusty Cinema 4D, I dive into the nitty-gritty details of dielines, Illustrator layers, and CAD data — then bring those models to life in ways that reflect the brand’s narrative. Behind the scenes, I’m a lighting and transitions enthusiast; I’m always on the hunt […]
- [Home](https://gan.works/): Gan crafts high-end product animations for CPG and premium beverage brands, unleashing their spirits and visual worlds. Pastiglie Leone Global Launch CASE STUDY 2 Smirnoff Ice Portfolio Overhaul Lipton Iced Tea Refresh CASE STUDY 1 CASE STUDY 3 CASE STUDY 5 1664 Flagship Premiumization CASE STUDY 4 Lone River Rebrand CASE STUDY 6 VO5 Motion Identity CASE STUDY 7 Dettol Brand Harmonization CASE STUDY mini Durex Multinational Rebrand


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