Gan Lin BW Portrait Photograph

Hey There!

I’m a Product Animation Specialist with 5+ years of experience creating captivating visuals for global brands like Colgate, Smirnoff Ice, and Lipton.

In my world, product animation isn't just about slapping a JPEG onto a 3D model and doing a 360° turntable; it's about infusing each piece with personality that resonates with its audience. With my trusty Cinema 4D, I dive into the nitty-gritty details of dielines, Illustrator layers, and CAD data — then bring those models to life in ways that reflect the brand’s narrative.

Behind the scenes, I’m a lighting and transitions enthusiast; I'm always on the hunt for that perfect glow and seamless shift that makes viewers go “Wow!” My work has been part of projects that have snagged gold awards, a testament to my dedication to excellence and innovation.

From refining sophisticated label textures in 3D to defining the motion of a premium spirit, I treat every project as part of a cohesive brand system. I regularly collaborate with motion designers, graphic designers, industrial designers, and creative directors to ensure the final animation doesn’t just look good — it stays consistent with the brand’s voice, intent, and creative direction.

Brands I've Worked On

1664, Basil Hayden, Carl’s Jr./Hardee’s, Coca Cola (Sprite), Colgate, Dettol, Durex, Enfamil, Ghirardelli, Harvest Snaps, Hostess, HTH, Lipton, Lone River, Mastercard, Pastiglie Leone, Smirnoff (Vodka), Smirnoff Ice, Tanqueray, TRESemmé, Tuborg, Tyson, Whispering Angel, VO5

Part of the Win

In every project I’ve been involved in, I'm always pushing the boundaries of possibility — whether it’s creating the world’s first animated, three-dimensional recyclable tubes icon for Colgate, crafting nearly impossible under-the-pool packaging photoshoot in CGI for HTH, constructing enigmatic assembly lines for Pastiglie Leone, or origami-folding a true-to-measurement six-pack carrier straight from the dieline to 3D for Smirnoff Ice — all while under the constraints of deadline and budget.

The Arsenal

Cinema 4D — home base
Octane & Redshift — the photorealism department
Illustrator — design prep and import-ready assets
Photoshop — textures, touch-ups, the details
After Effects — motion, color, final delivery
X-Particles — fire, water, physics, chaos
ZBrush — rare, but it sculpts
Brain — visual thinking, problem-solving, the rest

The Skillset

PREPRODUCTION

Discovery & Research

Product Visual & Animation Strategy

Concept Development

Moodboarding & Storyboarding

 

3D PRODUCTION

Modeling & Texturing

Lighting, Composition & Lookdev

Physical & Elemental Simulation

3D Animation

Render Optimization

Color Grading & Compositing

 

VISUAL FOUNDATION

2D Motion Design

Photography

Graphic Design

Typography

Brand System Thinking

Retouching